This is a video commercial to accompany the Tri-Alliance print wall ad. The video ad is thirteen seconds long and resembles the print ad layout and message. The video clip is very short and perfect for use in online pre-roll or mid-roll ads. They could also be implemented into short TV ads, by extending the runtime and animation timing. The still shot of the cityscape with the birds chirping in the background gives off the feeling of being relaxed and shows off the communities Tri-Alliance will build.